We've built together before.
From our work together on SkipTheDishes, we know what it takes to help a fast-growing challenger break through, become famous and compete well beyond its weight.
SkipTheDishes01A personal invitation to Neo Financial
Hey Neo. We think you're onto something big.
There's something exciting about a company that doesn't just want to compete in a category, but believes the category itself can be better.
Two minutes, six short chaptersThat's what we admired about you as founders, and what we see the potential for in Neo's brand.
From challenging how Canadians order food to challenging how they manage their money, we've seen firsthand what happens when ambitious founders refuse to accept the way things have always been done.
And we think what you're building towards has the potential to be even bigger than what you've already achieved.
We'd love to open the dialogue to become a small part of what comes next.
From your friends at Arrivals + Departures
02Here's what we see
Canada doesn't need another bank. It needs a different kind of banking leader.
THEN
For generations, a handful of institutions have defined what banking looks like, feels like and how it works.
NOW
Challengers entered the market promising something better.
Better ratesBetter rewardsBetter technology
But the greatest opportunity isn't simply to offer Canadians a better version of banking.
It's to give Canadians a better reason to believe in banking again.
+ AMBITIONOne that works harder for their ambitions.
+ MOMENTUMThat helps them move forward.
+ POSSIBILITYThat makes financial progress feel possible, not perpetually out of reach.
We believe there's an enormous opportunity for a brand willing to own that future.
And Neo has the ambition, technology and challenger DNA to lead it.
03Imagine what could be
You've built a business that challenges banking. Now imagine building a brand that changes how Canadians feel about it.
Neo has already shown that Canadians are willing to embrace a different kind of financial company.
And as your business evolves toward helping more Canadians build credit, grow savings and reach financial milestones, we see the potential for something even more meaningful.
A brand that isn't simply chosen for its features.
- A brand people believe in, identify with and actively want to be part of.
- A brand that makes financial progress feel personal, tangible and achievable.
- A brand that doesn't just win customers.
— The destination
It earns a place in Canadian culture.
04Why we believe we'd be good together
Different journeys. A lot of shared DNA.
We believe the strongest partnerships are built on more than capability.
They're built on shared ambition, mutual understanding and the conviction that great ideas can change the trajectory of a business. And we see a lot of common ground.
We know the financial category from the inside.
Helping shape EQ Bank's brand strategy and growth ambitions has given us firsthand experience with the opportunities and complexities of challenging Canada's banking establishment. Add to that our team's collective experience working directly for the Big Five banks.
EQ Bank + the Big Five
We understand founder-led ambition.
Today, we're working directly with the founders of Phoenix Health to help evolve a high-growth, technology-led business into a brand built for sustained scale.
Phoenix Health80+
Behind that experience is an independent, fully integrated national agency of more than 80 people, bringing together:
- Strategy
- Creative
- Design
- Media
- Data
- Production
Big enough to help build what's next. Independent enough to move at the speed of your ambition.
05A small sample of what we've done
We've helped ambitious brands become something bigger than themselves.
01 / BUILDING FAME + WINNING MARKET SHARE
Making a challenger impossible to ignore.
SkipTheDishesHow bold creative thinking and distinctive brand-building helped Skip become part of Canadian popular culture.
02 / DEFINING A CHALLENGER BRAND
Reimagining how a banking brand shows up.
EQ BankOur experience developing a strategic foundation for a challenger determined to steal share from the Big Five.
03 / SCALING AMBITION
Helping founder-led businesses become enduring brands.
Phoenix HealthWorking alongside the founders to connect entrepreneurial vision, business strategy and brand-building for the next stage of growth.
06An invitation from A+D
We think the best of Neo is still ahead.
You've already shown what's possible when you challenge the conventions of an industry.
We'd love to help you show Canada what comes next.
Not simply as an agency, but as partners who understand the ambition, share the appetite to challenge convention, and know what it takes to turn bold thinking into business impact.
Andrew, we'd love to reconnect and talk about how we can help build something great together.
Dustin, Mike, Daniel, Jeffand the A+D team
Let's start the conversation Or email mike.bevacqua@arrivalsdepartures.com